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IRI Brings Big Data Tools to Emerging Markets

Service Reach Building in Eurasia and Beyond

Melbourne, Fla. (May 14, 2012) – Innovative Routines International (IRI), Inc., a leading developer of big data transformation and data-centric protection software, is aggressively expanding its local product licensing, support, and professional services capabilities in emerging markets.

To reach data processing sites around Moscow and St. Petersburg, IRI has partnered with Aksioma Group, a consortium of IT professionals who handle complex projects for major companies. Asksiom's provides consulting, infrastructure solutions, and information security, making it a perfect fit for IRI software. Aksioma's first joint customer with IRI and Sabre, Russian Railways, uses CoSort to accelerate database loads and analyze traffic data to discover the most profitable, brand-friendly mix of scheduling, pricing and services.

In Istanbul, Asteroit Teknolojiprovides companies with consulting services for data warehouses, business intelligence, data and ICT services. Asteroit has expertise in data modeling, data warehouse design and development, Oracle database management and performance tuning, as well as GSM technologies for telco and mobile carriers. Asteroit is already helping Turkey's National Information Office to accelerate high volume data transformations.

In Bangkok, Bara Advanced InfoTech Co., Ltd., (BARA), was established in 1994 to support hardware and applications software for rapidly growing companies.BARA is a top-ranked supplier for HP (COMPAQ PC) and IBM eServer/pSeries (RS/6000) systems in Thailand and has a strong Oracle practice.BARA can assist in proofs of concept, evaluation and licensing, and customer technical support.

After years of proven success in Jakarta's telco data warehousing sector, IRI is engaging new partners involved in the country's burgeoning financial services industry. Among these is PT. Emerio Indonesia, a subsidiary of NTT Communications Company. An expert data warehouse ETL and business intelligence solutions provider, Emerio will use IRI's CoSort package and its "Workbench" GUI built on Eclipse to provide faster and more affordable solutions for big data integration and staging, capturing changes and validating data, and financial reporting.

IRI is also forming similar partnerships throughout India and the GCC, while continuing its office expansion in eastern Europe and Latin American.

About IRI, The CoSort Company

Founded in 1978, Innovative Routines International (IRI), Inc. is an independent software vendor headquartered in Melbourne, Florida with license and support offices in more than 30 cities worldwide. IRI's flagship package, CoSort, transforms and reports on big data, migrates legacy sorts, and replaces many SQL, shell, and 3GL programs. CoSort-compatible tools include Fast Extract (FACT), FieldShield (data masking), NextForm (data conversion), and RowGen (test data).

For more information, contact:
Jason Koivu, PR Coordinator
IRI, The CoSort Company
(321) 777-8889 ext. 210
jasonk@iri.com