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IRI Expands Reach in Europe and Latin America

Big Data Tools Expand Reach in Benelux and Latin America

Melbourne, Fla. (January 19, 2009) – Innovative Routines International (IRI), Inc., a leading developer of big data transformation and data-centric protection software, is announcing new partner office appointments for product licensing, support, and professional services capabilities in both developed and emerging markets.

To reach more IT professionals in Europe, IRI has established a new partnership with Cred-IT. This resale and support office has been serving users in Belgium, The Netherlands, and Luxembourg from Rotterdam since 2002. Cred-IT specializes in business intelligence and data quality solution marketing, and is introducing the IRI product line to its installed base of customers and new contacts interested in faster, less expensive data warehousing, change data capture, privacy protection solutions, and legacy migration solutions.

IRI Business Development VP David Friedland commented that, "Cred-IT's in-house expertise and market reach synergize well with IRI's expansion goals in the region." IRI software is also represented in Europe through offices in France, Germany, Italy, Spain, and the United Kingdom.

As the emerging economies and IT service providers of Latin America continue to grow, IRI is targeting the region for accelerated market penetration. IRI's newest partner is Ad Hoc Soluciones (AHS) in Lima. AHS develops solutions across several platforms, computer languages and databases including: IBM mainframes, AS/400, UNIX, Linux and Windows in Assembler, COBOL, RPG, VB, PHP and Java on DB2, SQL Server, Oracles, etc. AHS analyzes client IT challenges, makes recommendations, and can re-engineer entire processes using custom modules and table-driven objects that meet needs common to many systems. AHS will first focus on IRI's RowGen product, because realistic test data is required by AHS and their current clients in the credit card processing industry.

"IRI is pleased to be in Peru, and looks forward to developing new business with a company this well established in our target markets," Friedland commented. IRI software is also represented in South America through offices in Argentina, Brazil and Chile.

About IRI, The CoSort Company

Founded in 1978, Innovative Routines International (IRI), Inc. is an independent software vendor headquartered in Melbourne, Florida with license and support offices in more than 30 cities worldwide. The flagship IRI package, CoSort, transforms and reports on big data, migrates legacy sorts, and replaces many SQL, shell, and 3GL programs. CoSort-compatible tools include Fast Extract (FACT), FieldShield (data masking), NextForm (data conversion), and RowGen (test data).

For more information, contact:
Jason Koivu, PR Coordinator
IRI, The CoSort Company
(321) 777-8889 ext. 210
jasonk@iri.com