{"id":1433,"date":"2012-06-26T19:15:44","date_gmt":"2012-06-26T23:15:44","guid":{"rendered":"http:\/\/www.iri.com\/blog\/?p=1433"},"modified":"2026-02-02T19:59:21","modified_gmt":"2026-02-03T00:59:21","slug":"data-franchising","status":"publish","type":"post","link":"https:\/\/www.iri.com\/blog\/business-intelligence\/data-franchising\/","title":{"rendered":"What is Data Franchising?"},"content":{"rendered":"<p>Data franchising is the 2003 term coined by Richard Sherman of Athena Solutions to refer to the staging or packaging of\u00a0large data sets into\u00a0clean, usable chunks for decision-making, particularly through <a title=\"Delivering Business Intelligence Faster\" href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/delivering-business-intelligence-faster\/\" target=\"_blank\" rel=\"noopener\">business intelligence<\/a> (BI) and analytic software. Newer terms for the preparation of data for these ends include data blending, data munging, and data wrangling.<\/p>\n<p>To improve the usability and performance of BI and analytic tools, the IRI data manipulation program (<a title=\"SortCL Product Tool Page\" href=\"http:\/\/www.iri.com\/products\/CoSort\/SortCL\" target=\"_blank\" rel=\"noopener\">SortCL<\/a>) &#8212; which is the default engine in the\u00a0<a href=\"http:\/\/www.iri.com\/products\/cosort\" target=\"_blank\" rel=\"noopener\">IRI CoSort<\/a> product and\u00a0<a href=\"http:\/\/www.iri.com\/products\/voracity\">IRI Voracity<\/a> platform &#8212; rapidly prepares CSV and XML &#8220;feed&#8221; files or\u00a0<a title=\"What is ODBC?\" href=\"http:\/\/www.iri.com\/blog\/miscellaneous\/what-is-odbc\/\" target=\"_blank\" rel=\"noopener\">ODBC<\/a>\u00a0tables ready for consumption. This primary benefit of this external data preparation is efficiency; it removes the overhead of integrating data from the BI layer.<\/p>\n<p><a href=\"http:\/\/www.iri.com\/blog\/wp-content\/uploads\/2012\/06\/DIF-Architecture-with-Processes-2013-V3-Data-Franschising.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4133 alignright\" src=\"http:\/\/www.iri.com\/blog\/wp-content\/uploads\/2012\/06\/DIF-Architecture-with-Processes-2013-V3-Data-Franschising.jpg\" alt=\"DIF Architecture with Processes 2013 V3 - Data Franschising\" width=\"617\" height=\"465\" srcset=\"https:\/\/www.iri.com\/blog\/wp-content\/uploads\/2012\/06\/DIF-Architecture-with-Processes-2013-V3-Data-Franschising.jpg 1028w, https:\/\/www.iri.com\/blog\/wp-content\/uploads\/2012\/06\/DIF-Architecture-with-Processes-2013-V3-Data-Franschising-300x226.jpg 300w, https:\/\/www.iri.com\/blog\/wp-content\/uploads\/2012\/06\/DIF-Architecture-with-Processes-2013-V3-Data-Franschising-1024x771.jpg 1024w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/a><\/p>\n<p>SortCL takes very large input data from mainframe data sets, very large relational or NoSQL databases, device or web logs, HDFS, cloud apps, and other files, and performs one or more data integration and staging functions <em>simultaneously<\/em> that result in one or more outputs, such as:<\/p>\n<ul>\n<li>select\/filter<\/li>\n<li>sort\/merge<\/li>\n<li>aggregate\/calculate<\/li>\n<li>match\/join<\/li>\n<li>cleanse\/enrich<\/li>\n<li>encrypt\/mask<\/li>\n<li>convert\/reformat<\/li>\n<li>pivot\/unpivot<\/li>\n<li>substring\/custom<\/li>\n<\/ul>\n<p>By\u00a0<a title=\"Business Intelligence Solutions from IRI\" href=\"http:\/\/iri.com\/solutions\/Business_Intelligence\/BI_Tool_Acceleration\" target=\"_blank\" rel=\"noopener\">integrating<\/a>\u00a0large volumes of\u00a0sequential data in the file system, SortCL takes\u00a0the overhead of <a href=\"http:\/\/www.iri.com\/solutions\/data-transformation\" target=\"_blank\" rel=\"noopener\">data transformation<\/a> out of the BI layer. By combining\u00a0and multi-threading the <a href=\"http:\/\/www.iri.com\/solutions\/big-data\" target=\"_blank\" rel=\"noopener\">big data<\/a>\u00a0manipulations, SortCL also saves\u00a0job design,\u00a0computation,\u00a0and\u00a0I\/O cycle time.\u00a0Savings also manifest in the BI front-end, since query and display (responses)\u00a0are\u00a0faster with smaller\u00a0inputs.<\/p>\n<p>CoSort&#8217;s SortCL is routinely used for data franchising into BI platforms like <a href=\"https:\/\/www.iri.com\/solutions\/business-intelligence\/bi-tool-acceleration\/birt\">BIRT<\/a>,\u00a0<a href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/cosort-accelerates-sap-business-objects-business-intelligence\/\" target=\"_blank\" rel=\"noopener\">Business Objects<\/a>, <a href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/cosort-accelerates-cognos-business-intelligence\/\" target=\"_blank\" rel=\"noopener\">Cognos<\/a>, Cubeware,\u00a0<a href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/microstrategy-delivers-faster-business-intelligence-results-cosort\/\" target=\"_blank\" rel=\"noopener\">Microstrategy<\/a>, <a href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/how-to-qlikview-12x-faster-with-cosort\/\">QlikViewk<\/a>, <a href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/faster-spotfire-bi\/\">Spotfire<\/a>, <a href=\"https:\/\/www.iri.com\/solutions\/business-intelligence\/splunk\">Splunk<\/a>, <a href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/faster-simpler-big-data-prep-tableau\/\" target=\"_blank\" rel=\"noopener\">Tableau<\/a>, and Excel spreadmarts. IRI also partners directly with best-of-breed dashboard and analytic vendors like Crossing Technologies, Dimensional Insight, IVIZ Group (<a href=\"https:\/\/www.iri.com\/solutions\/business-intelligence\/bi-tool-acceleration\/idashboards\">iDashboards<\/a>), and NextCoder (<a href=\"https:\/\/www.iri.com\/solutions\/business-intelligence\/cloud-dashboard\">DW Digest<\/a>) to populate the displays in those platforms. \u00a0SortCL can also prepare\u00a0data for\u00a0SOA, web services, data modeling, security, and advanced statistical applications like <a href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/easier-big-data-prep-for-r\/\">R<\/a>, SAS and SPSS.<\/p>\n<p>Once the prepared data has been ingested into the BI platform, users can continue to run a variety of custom queries, modifications, and dynamic reports to\u00a0visualize, and interact with, data at multiple levels of granularity, and cycle their\u00a0data\u00a0through additional query\u00a0and display processes.<\/p>\n<p>Because the <a href=\"http:\/\/www.iri.com\/products\/workbench\" target=\"_blank\" rel=\"noopener\">IRI Workbench<\/a> IDE\u00a0supporting CoSort and Voracity runs on Eclipse, <em>Business Intelligence Reporting Tool<\/em> (BIRT) or <em>KoNstanz Information MinEr<\/em> (KNIME) users can consume\u00a0SortCL data targets directly, and produce custom reports in the same environment.\u00a0They\u00a0can even specify an IRI Data Source in BIRT\u00a0<a href=\"http:\/\/www.iri.com\/blog\/business-intelligence\/iri-data-source-birt\/\" target=\"_blank\" rel=\"noopener\">through ODA<\/a>\u00a0or in a purpose-built <a href=\"https:\/\/www.iri.com\/solutions\/business-intelligence\/knime\">Voracity provider for KNIME<\/a> to combine data integration in the same runtime operation with the reporting, analytics, machine learning, and other data science activities.<\/p>\n<p>Finally, SortCL\u00a0itself\u00a0also includes standard\u00a0<a title=\"Business Intelligence Reporting Function from IRI\" href=\"http:\/\/www.iri.com\/solutions\/business-intelligence\/embedded-bi\/reporting-functions\" target=\"_blank\" rel=\"noopener\">reporting<\/a>\u00a0functionality. This means you can\u00a0actually run detail, summary, and delta reports (usually in\u00a0batch processes), and still\u00a0franchise data for more sophisticated BI tools &#8212; <em>at the same time<\/em>. It is for this reason, as well as its tie-ins to third-party analytics tools above, that 15 years later (in 2018), BI\/DW industry guru Dr. Barry Devlin named IRI Voracity a <a href=\"https:\/\/www.iri.com\/solutions\/data-integration\/implement\/analytics\">Production Analytic Platform<\/a>.<\/p>\n<p>See the <a href=\"http:\/\/www.iri.com\/solutions\/business-intelligence\">business intelligence section<\/a> of the IRI web site for details about all the above, or contact your IRI representative for assistance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data franchising is the 2003 term coined by Richard Sherman of Athena Solutions to refer to the staging or packaging of\u00a0large data sets into\u00a0clean, usable chunks for decision-making, particularly through business intelligence (BI) and analytic software. Newer terms for the preparation of data for these ends include data blending, data munging, and data wrangling. To<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.iri.com\/blog\/business-intelligence\/data-franchising\/\" title=\"What is Data Franchising?\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":4133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[32,2255],"tags":[109,268,178,110,52,224,181,1164,1286,1162,359,28,1163,27,223,547,1287,356,1216],"class_list":["post-1433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","category-archived-articles","tag-bi-tools","tag-big-data-analysis","tag-big-data-transformation","tag-birt","tag-business-intelligence-2","tag-business-objects","tag-cognos","tag-data-blending","tag-data-franching","tag-data-munging","tag-data-preparation","tag-data-warehousing","tag-data-wrangling","tag-managing-big-data","tag-microstrategy","tag-qlikview","tag-spotfire","tag-tableau","tag-voracity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Data Franchising? - IRI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iri.com\/blog\/business-intelligence\/data-franchising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Data Franchising?\" \/>\n<meta property=\"og:description\" content=\"Data franchising is the 2003 term coined by Richard Sherman of Athena Solutions to refer to the staging or packaging of\u00a0large data sets into\u00a0clean, usable chunks for decision-making, particularly through business intelligence (BI) and analytic software. Newer terms for the preparation of data for these ends include data blending, data munging, and data wrangling. 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Newer terms for the preparation of data for these ends include data blending, data munging, and data wrangling. 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