Customers drive business, and they want to be understood and valued. That starts with getting their (only) name right, and having an accurate view of their transaction history, preferences, and related information.
Introduction: As with multiple BI platforms discussed throughout this section of the IRI blog site, this article analyzes the relative data preparation performance (and benefit) of IRI CoSort with QlikView when ‘big data’ sources are involved.
Lines of business do not think in terms of metadata per se. Users want to know what information is available, and where it is. They want to know if the data is reliable, protected, who’s using it, where it came from and how it’s been changed.