In predictive analytics, machine learning involves training a computer to evaluate data sets and create prediction models from trends it finds in the data. Machine learning builds off traditional statistics and creates larger and more advanced models faster than a person ever could.
“Have you stopped speeding?” You could probably object to a leading question like this in court, but what happens when an important question with only a yes or no answer is solicited on a mandatory form, and the response becomes part of an actionable database record?
There are times when it is necessary to test with or share data that has elements of personally identifiable information (PII). To comply with data privacy laws and prevent a data breach, you may need to provide data that reflects, and sometimes imparts, critical information, but still protects the PII.