Manufacturing, Retail & CPG


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Overview BFSI CDI/eCommerce Energy Gov't Healthcare Mfg/Retail/CPG Telco/Media Transport

The solutions that IRI customers in these sectors seek are often related to those in e-commerce, where measuring buyer behavior, determining product preferences, and building brand loyalty are paramount goals.

To identify the best mix of consumer segments and promotional campaigns before their competitors do, marketers need the fastest access to the most accurate information. To reach that goal, the smartest solution architects deploy the simplest and most cost-effective infrastructural data manipulation tools, like IRI CoSort.

For more advanced data integration and analytic requirements, they can use the built-in customer data integration (CDI, ETL) and business intelligence (BI) functionality in the IRI Voracity platform to acquire, filter, transform, segment, standardize, recast, and visualize data from disparate platforms (e.g., POS, RFID, marketing databases, and demographic data).

The output of this process -- often achieved in a single job script and I/O pass -- is meaningful information in report format(s), or a manageable hand-off (subset) to an OLAP or data visualization tool.

Either way, IRI software and optional value-added services deliver the fastest possible preparation of data for the decisions which make or break customer relationships. IRI tools can also create and manage master data, the 'single version of truth' culled from heterogenous sources of data. And they can protect personally identifiable information (PII) and primary account numbers (PAN) from data breaches with static or dynamic data masking facilities that render data compliant with PCI DSS and other data privacy regulations.

IRI customers in this space include commercial, industrial, and consumer goods manufacturers, chain stores, and their ASPs processing sales, distribution, inventory, customer, supply chain, and employee data:

Consumer Packaged Goods (CPG)

  • Colgate-Palmolive
  • Century Tile
  • Coors
  • Diageo
  • Granarolo
  • Kraft
  • Land 'o Lakes
  • L'Oréal
  • Nestle
  • NWK Agricultural
  • Plow & Hearth
  • Purina
  • Seagrams
  • Stanley Tools

Electronics & Software

  • Broderbund
  • Cincom Systems
  • Computing Devices Canada
  • Ericsson
  • Extreme Networks
  • Hitachi
  • Juniper Networks
  • LG Electronics
  • Motorola
  • Rolex
  • Samsung Electronics
  • Seagate
  • Symantec
  • Toshiba

Manufacturing & Industrial

  • Alcoa
  • AVX (Kyocera)
  • Eurocopter
  • DuPont-Teijin Films
  • GE Consumer & Industrial
  • Gulfstream Aerospace
  • Hughes Aircraft
  • ITT
  • Jannock Steels
  • One Network
  • Syncreon
  • Trane
  • Weyerhaeuser
  • Witco


  • Coles
  • Dufry
  • El Cortes Ingles
  • GS Retail
  • Harbor Freight Tools
  • Hudson's Bay
  • K-Mart
  • Metro Cash 'n Carry
  • Natalys
  • Reliance Retail
  • Saks 5th Avenue
  • Wal-Mart

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