CoSORT (IRI, Inc.) and Avenues Partner
Data Warehouse ISV and Consulting Co. to Optimize Client
ETL and BI Operations
BusinessWire – January 24, 2006 – Innovative
Routines International (IRI), Inc. (Melbourne, FL), a leading
provider of high-volume data sorting and extract-transform-load
(ETL) acceleration software for open systems, and Avenues
International, Ltd. (Princeton Junction, NJ), a rapidly-growing
professional services firm specializing in business intelligence,
data warehousing and interactive marketing solutions, today
announced the formation of a strategic consulting alliance.
The partnership will wrap Avenue’s expert consulting
services around IRI’s advanced data manipulation, presentation,
and synthesis software: FAst extraCT™ (FACT), CoSORT®,
and RowGen™.
Under the terms of the agreement, Avenues will become an authorized
consulting expert in CoSORT technology – and in particular,
CoSORT’s Sort Control Language (SortCL) program. SortCL
combines critical data manipulations – sorting, selecting,
joining, aggregating, conversion, reformatting and reporting
-- in a single, database-independent I/O pass. SortCL’s
metadata syntax is also leveraged in the FACT (table unload)
and RowGen (file synthesis) products. By becoming an IRI consulting
partner, Avenues will have all three IRI products on a variety
of operating systems, along with in-depth technical documentation
and direct access to IRI’s software development staff.
SortCL-trained Avenues engineers and advisors will be able to
prototype, implement, tune, and support CoSORT operations in
data warehouse ETL and business intelligence delivery operations.
In additional to SortCL, Avenues can leverage various CoSORT
‘plug-in’ accelerators for third-party ETL suites.
“We’re delighted that CoSORT, FACT and RowGen will
become part of Avenue’s arsenal of performance improvement
strategies,” remarked Ivars Lauzums, IRI’s Director
of Expert Channels. “By combining SortCL expertise with
already considerable DW design and architecture experience,
Avenues can get their client ETL architects staging and integrating
large data volumes much faster, plus, generating reports or
BI hand-offs at the same time.“ He added that “Avenues
can also introduce more people to RowGen -- for creating test
files used in application prototyping, DB simulations, stress-testing,
and benchmarking.”
Both companies will also cooperate in certain joint sales and
marketing opportunities. From Avenue’s point of view,
“this partnership also represents the chance to engage
and assist new and existing clients around the world. CoSORT
is already renown in large data center operations and applications
in many countries,” according to Avenues CEO Anupam Gupta.
“We can add value by optimizing both runtime throughput
and informational results -- synthesizing what we know with
what project managers need.”
About CoSORT / Innovative Routines International (IRI),
Inc.
Founded in 1978, IRI develops and markets high-speed data sorting,
reporting and ETL-related software for UNIX and Window. CoSORT
tools perform and accelerate large-volume: mainframe sort and
data migrations, database reorgs, data warehouses, report generation,
and, third-party software applications. The CoSORT package has
18 user interfaces, all leveraging a high-speed, portable, parallel
sort engine. Many of these interfaces seamlessly replace slower,
third-party sorts. CoSORT’s primary user interface, SortCL,
can also simultaneously: select, sort/merge/join, aggregate,
calculate, convert, reformat and report. IRI’s core products:
CoSORT, FAst extraCT (FACT) for Oracle, and the RowGen data
and file builder, are represented in more than 30 international
offices. For additional information, visit www.cosort.com.
About Avenues International, LLC
Founded in 1994, Avenues is a premier consulting firm specializing
in business intelligence, data warehousing, and interactive
marketing solutions. Avenues works with medium to large organizations
in developing robust, scalable, and easy-to-maintain solutions.
Avenues provides end-to-end services in: business analysis and
requirements gathering; architecture; OLTP and multi-dimensional
data modeling; relational database design, creation and maintenance;
ETL design and development; enterprise-wide data warehouses
and reporting; OLAP design and development; data exchange and
transformation; and, web-based intra- and internet applications.
Avenues has successfully executed data warehousing and business
intelligence projects for many Fortune 100 clients. For additional
information, visit www.avenuesinc.com.
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CoSORT® and SortCL are trademarks of Innovative
Routines International (IRI), Inc. © 2006 IRI, Inc.