Revenue Optimization Solutions


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Overview BFSI CDI/eCommerce Energy Gov't Healthcare Mfg/Retail/CPG Telco/Media Transport

IRI customers in this segment can use the IRI Voracity ETL platform or its subset IRI CoSort product to integrate and stage massive amounts of purchase-related reference data from:

  • sales and booking records
  • consumer and demographic surveys
  • financial data, including price indices, property markets, and insurance risk
  • marketing and prescription databases
  • catalog and reward program subscriptions
  • web logs (clickstream analytics / data webhousing)

Identify, cleanse, and help report on buying behavior. Perform customer data integration in high volume data warehouses and e-commerce data webhouses, operational data stores, and flat-file operations.

CoSort-processed data is used to profile demographic and geographic segments, conduct and analyze marketing programs, effect branding and loyalty campaigns, manage master data, and optimize revenue through advertising, pricing, and promotional decisions. Licensees in this space include:

  • Abacus/Doubleclick
  • CoreLogic
  • Damark
  • Datahold
  • Datamatics
  • Database Tech
  • Equifax
  • Experian
  • First Data Resources
  • Harte Hanks
  • iBehavior
  • Infoglobo
  • Information Resources
  • Infospace
  • Johnson & Quinn
  • Lexis/Nexis
  • Loyalty Group
  • Mereo
  • Merkle
  • Nielsen
  • NPD Group
  • Rudolf Haufe Verlag
  • Sabre
  • Thomson Reuters
  • TripAdvisor
  • Verifone
  • Web Decisions
  • Ziff-Davis

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