Competitive Advantages


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About IRI Differentiation History Location Management Mission Outreach Recognition

There are now many sources of data management and protection technology -- from VC-backed or publicly-traded megavendors, to niche ISVs, to open source. Where does IRI position itself in this growing landscape of software and solution providers, and what makes us so special to our customers? In a nutshell, we're a workhorse, not a show horse.

Since 1978, IRI has preserved its purity of organically grown (and thus tightly integrated) solutions that are both optimized for performance in volume and priced below high-overhead competitors. At the same time, the company makes the most of open source technologies like Eclipse while leveraging internal and partner innovations to combine best-in-class functionality with unmatched versatility and ergonomics.

We keep our focus on what we can do, not say. The long history of proven software performance and personalized professional service that IRI and its worldwide partners provide speaks for itself.

Here are some of our differentiation details:

IRI software is:
How So? Who says?

to configure and run

  • Big data customers like Comcast, who plug simple IRI FACT and IRI CoSort jobs into their massive data warehouse environments for more E, T, and L speed, and Deloitte who saw the modern IRI Voracity platform as a one-stop alternative to slower legacy ETL and data wrangling tools. And BI/DW experts like Dr. Barry Devlin who calls Voracity a Production Analytic Platform.
  • IRI CoSort customers like WebDecisions and DBTech, who saved weeks configuring transforms in SortCL vs. SQL, and now perform them in 1/10th the time
  • IRI RowGen users like Bank of Montreal, and Data Vault experts like Dan Linstedt, who need fast, automatic bulk-loading of safe, realistic, referentially correct, and pre-sorted test data generated from scratch
to configure and run
Compare the familiar Eclipse GUI and self-documenting 4GL metadata in IRI Voracity (and its compatible subset products) to complex ETL platforms and the skills gap and failure rates around Hadoop and multiple tools. Analysts advised IRI to, and confirmed that Voracity can, supplant multi-tool complexity.
in feature-functionality
  • Bank of America, who embeds HTML into their CoSort programs to generate web-ready reports in the same job and I/O pass with complex data transformations
  • IRI FieldShield users like RBS Bank, who encrypt, convert, and validate data simultaneously, and AIMHealth who transforms and masks PHI for HIPAA compliance with one product and I/O pass
  • Censof who uses Voracity as a data integration and master data management hub for data exchange between multiple government agencies, while also cleansing and masking PII data in a functionally extensible, easily managed metadata environment.
to own and use
Compare the 4- and 5-figure costs of perpetual-use or subscription IRI software with 6- and 7-figure ETL tools, in-memory and columnar databases, ELT appliances, Hadoop, and insecure cloud solutions. Rather than throw hardware at the problem of big data or get stuck with megavendor agendas, these customers use faster, more scalable IRI software to save money. Compare Voracity to the cost of separate tools for data profiling and search, reporting and analytics, data wrangling and ETL, data quality and MDM, data masking and risk-scoring, data migration and replication, and test data management!

What else sets IRI apart? A very long record of technological vision, development agility, and customer support that now culminates in the IRI Voracity platform. Consider these:

IRI Company Attributes
IRI Customer Advantages
45+ year focus on speed, ease, versatility, value SLAs met. Simplicity, extensibility, and peace of mind
Handling big data long before it was called big data Predictable, scalable production performance
First sort and data transformation products for Unix Reliability of open systems, not open source
First to join, aggregate, report, and mask data in files Built-in features like CDC and BI are easy and free
Develops all software from common source code One 4GL = one learning curve and shared metadata
Dedication to file system methods that work better Investing in proven performance, not hype (and failure)
Support for more than 150+ file formats & data types No concern about having data too foreign to process
Script-based approach, even under Eclipse Ergonomic job design and full runtime portability
Exposes metadata and does not restrict its use No worries about learning, using, or converting jobs
Extensive, worldwide support network Local licensing and technical services
Committed to fair, perpetual-use licensing Faster ROI and lower TCO
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